Patient Advocacy Strategy
When we think about patient advocacy and reaching patients where they are– we have to realize that patients are everywhere. Chronic diseases affect over 133 million Americans and 1 in 10 Americans are living with a rare disease. They include Generation Alpha, Gen Z, Millenials, Boomers, and the Silent Generation. They’re using all forms of social media including TikTok, Twitter, Facebook, Instagram, Snapchat, Clubhouse, LinkedIn, YouTube, and Pinterest. To find what engages them, you’ll need an expert in patient advocacy strategy–and that’s where I come in.
Every health community has their own unique culture. Some are more open while others closely guard their resources, data, and conversations. Having worked in the social health community for the last decade, I can help guide your team towards key decision makers in each community, advise you on how to best partner together, and be your community liaison.
Content Creation and Social Management
There are countless ways to tell a story. I’ve helped companies to share their brand missions through editorial work, blogs, magazine spreads, and ghost writing. I’ve also created and managed social content across Instagram, Facebook, Twitter and TikTok. I’m particularly passionate about integrating companies on new platforms like TikTok and Clubhouse. I understand why companies are hesitant to branch out to new social– but in failing to do so they miss out on valuable new audiences who are waiting for their influence. I’ve created short form videos that have reached over half a million viewers with no paid promotion, amassing followers in the thousands in just a few short months. I can also help your team understand and apply for verification on different platforms so you can receive that coveted blue checkmark!
Is your brand making it in the mainstream? Are you looking to pull in new audiences with news coverage? Pitching your brand to reporters can seem intimidating, but once you have the right angle and the right contacts it can be easy. I can help you strategize the best way to share your existence, new projects, or big news with the right outlets to get the attention your brand needs to thrive. I’ve helped companies and past clients appear in glossy magazines, national publications, popular websites, podcasts, and TV shows.