The Patient in the Room
I help healthcare companies — from first-time founders to CMOs at established brands — build the trust of the patients they’re trying to reach.
Most people meet me as a patient first. On TikTok and Instagram, from a stage at a conference, or in the pages of Medical Gaslighting. I’ve spent fifteen years building a platform as the internet’s favorite patient advocate — and 180K+ people follow me because I tell them the truth about a system that rarely does.
I take that trust seriously. And I take it to the court of public opinion — by working with the companies willing to actually earn it. I sit between the boardroom and the patient community and make sure what you build, say, and ship lands as true to the people you’re trying to serve.
You Probably Found Me as a Patient
That’s by design. I built a career being honest about being sick, and a six-figure audience followed because I never sold them anything I didn’t believe.
Companies hire me to bring that same instinct inside the building. I know what patients believe before they say it, what makes them close the tab, and what earns them enough trust to stay. I’m the translator between the corporate side and the patient one — fluent in both, loyal to the patient. Walk the walk and I’ll help you prove it. That’s the only version of this work I do.
Who I Work With
I work across the org chart and across company stage. The common thread isn’t size or title — it’s a real commitment to patients, not a campaign about them.
Healthcare attorneys, advocacy nonprofits, and mission-driven service businesses building trust at scale
Founders building healthcare, advocacy, and mission-driven companies who need a patient’s read on everything from product to messaging — and sometimes a public face for the brand
CMOs and heads of marketing with the budget and the reach, who keep missing the patient on the receiving end
Established healthcare brands — telehealth, AI health, femtech, medical device, biotech, pharma — that want patient trust built into the work, not bolted on after launch
Patient-founders whose origin story is the disease they’re solving for
Problems I Help Healthcare Companies Solve
- Influencer marketing
- Patient recruitment and engagement
- Community building
- Patient-focused messaging
- Content and campaign strategy
- Product feedback and positioning
- Patient advisory boards and insight groups
- Partnerships with advocates and nonprofits
- Brand trust and credibility
- Training teams to work with patients
- Developing patient education materials
- Turning ideas into clear, actionable plans
More Than a Decade in Healthcare & Advocacy
- 15+ years in patient advocacy and healthcare marketing leadership
- 170K+ engaged followers across TikTok, Instagram, Facebook, LinkedIn, and YouTube
- Cast patient influencers in 150+ pharma campaigns, including Nurtec, Benlysta, Dupixent, Keytruda, and Cabenuva
- 10M+ organic views on patient education content
- Best-selling author with an exclusive Audible audiobook deal
- Featured by Dr. Phil, Cosmopolitan, Publisher’s Weekly, and CareTalk Podcast
Engagement Tiers
Sometimes, you don’t need a long-term engagement—you just need an expert perspective on your most pressing questions. I offer focused, one-hour consulting calls for companies looking for clear, actionable guidance on patient engagement, advocacy, influencer strategy, healthcare communications, and more.
For teams that need deeper support, I also create customized consulting packages that can include ongoing strategy sessions, deliverable development, team meetings, research, and hands-on problem-solving. When my schedule allows, I also take on select Fractional Chief of Staff engagements, working closely with leadership to turn big ideas into clear priorities, stronger systems, and forward momentum.
Let’s Build Something Founders Actually Trust
I work with established companies and early-stage founders alike — because building a public brand with integrity isn’t reserved for the biggest budgets. It’s reserved for the ones who care about getting it right.
📧 IlanaWrites@gmail.com · 🌐 ilanajacqueline.com · 💼 LinkedIn