Where Patient Advocacy Meets Intelligent Marketing
Healthcare marketing is at a turning point. Patients and providers are no longer satisfied with campaigns that “speak at” them—they want to feel seen, understood, and respected. That’s where I come in.
I partner with companies who want to humanize their impact. Whether you’re developing a new therapy, creating a patient support program, launching a digital health startup, or reimagining your influencer strategy, I help you bridge the gap between corporate goals and lived experience.
My consulting services are ideal for:
- Pharmaceutical and Biotech Companies – designing compliant, empathetic influencer and education campaigns that build community trust.
- Digital Health Startups and Health Tech Platforms – ensuring that patient experience and product messaging align from launch through growth.
- Advertising, PR, and Influencer Agencies – adding authentic patient insight to client campaigns, casting, and content strategy.
- Nonprofits and Advocacy Organizations – refining messaging to better engage patient communities, donors, and healthcare partners.
- Corporate Teams and Executives – seeking to build patient advisory boards or embed patient voices in brand strategy.
You don’t need a massive agency. You need someone who’s been on both sides of the exam table—who understands the ethics, compliance, and emotional weight of patient storytelling.
Ilana Jacqueline
Patient Advocacy Strategist
Ilana Jacqueline is a bestselling author, patient advocate, and influencer strategist who has redefined how healthcare brands connect with patients and providers. With over fifteen years of experience leading influencer marketing at the intersection of pharma, advocacy, and ethics, she offers brands a human-first approach to patient storytelling—rooted in empathy, compliance, and community trust.
Highlights:
- 150K+ social followers across TikTok & Instagram
- 15 years in patient advocacy and marketing leadership
- Worked with 150+ pharmaceutical brands, including Nurtec, Benlysta, Dupixent, Keytruda, Cabenuva, and more
- Featured by Dr. Phil, Cosmopolitan, Publisher’s Weekly, and CareTalk Podcast
- Bestselling author with over 10K books sold to patient audiences
Goal: Use social storytelling to shift the cultural conversation about women’s health and medical dismissal.
Execution: Three-part TikTok video series portraying real patient experiences of gaslighting, followed by regular core content about how patients can respond to medical gaslighting.
Results:
- 10.1M total views on organic content
- 16K comments and thousands of patient DMs
- +100K new followers across TikTok and Instagram
- Earned media coverage in Dr. Phil, Cosmopolitan, Woman’s World
- Led to a book deal with Penguin Random House and an exclusive audiobook with Audible
- Combines lived experience with industry expertise
- Trusted by both patient and HCP stakeholders
- Proven success bridging authenticity and compliance
- Available for short- or long-term advisory contracts
Ilana’s “Human Advantage” approach ensures your message resonates with the people it’s meant to serve. Through storytelling rooted in empathy, trust, and transparency, she helps brands move beyond tokenism to meaningful engagement.
She knows that for a patient lost in the trenches, each symptom seen online becomes a signal pulling them toward a solution. With over 15 years in advocacy, her relationships with patients and HCP influencers are unparalleled. Ilana connects you with trusted, vetted creators to help elevate your brand’s visibility and integrity.
Have a project, a question, or just an idea you want to explore?
Email me and let’s start shaping it together.
Contact
Ilana Jacqueline
📧 IlanaWrites@gmail.com
🌐 www.ilanajacqueline.com