Patient Advocacy and Influencer Marketing Strategist
Ilana Jacqueline is a bestselling author, patient advocate, and influencer strategist who has redefined how healthcare brands connect with patients and providers. With over a decade of experience leading influencer marketing at the intersection of pharma, advocacy, and ethics, she offers brands a human-first approach to patient storytelling—rooted in empathy, compliance, and community trust.
- 170K+ social followers across TikTok, Instagram and YouTube.
- 15 years in patient advocacy and marketing leadership
- Worked with 150+ pharmaceutical brands, including Nurtec, Benlysta, Dupixent, Keytruda, Cabenuva, and more
- Featured by Dr. Phil, Cosmopolitan, Publisher’s Weekly, and CareTalk Podcast
- Best-selling author with over 10K copies of her books sold to patient audiences
Case Study: Medical Gaslighting
Goal: Use social storytelling to shift the cultural conversation about women’s health and medical dismissal.
Execution: Three-part TikTok video series portraying real patient experiences of gaslighting, followed by regular core content about how patients can respond to medical gaslighting.
Results:
- 10.1M total views on her organic core content, 16K comments, thousands of patient DMs
- +100K new followers across TikTok and Instagram
- Earned media: Dr. Phil, Cosmopolitan, Woman’s World
- Led to a book deal with Penguin Random House and a landmark exclusivity audiobook deal with Audible
- Combines lived experience with industry expertise
- Trusted by both patients and HCP stakeholders
- Proven success at bridging the gap between authenticity and compliance
- Available for short- or long-term advisory contracts
The Human Advantage
Ilana’s “Human Advantage” approach ensures your message resonates with the people it’s meant to serve. Through storytelling rooted in empathy, trust, and transparency, she helps brands move beyond tokenism to meaningful engagement. She knows that for a patient lost in the trenches, each symptom seen online becomes a signal pulling them towards a solution. With over 15 years experience in advocacy her relationships with patients and HCP influencers is unparalleled to big agencies. She’ll be able to connect you with trusted and vetted content creators to help elevate your brand’s visibility.
Partners and Clients
Through her work as a senior agency director within top influencer marketing firms, Ilana has had the privilege of recruiting patient and HCP influencers for many major pharmaceutical campaigns. Including:
Services
A comprehensive suite of strategy, insight, and community-led solutions for brands building trust with patients and healthcare providers.
Influencer & Community Strategy
- Identify the right patient or HCP influencers through deep community knowledge, not surface-level metrics
- Develop influencer strategies aligned with diagnosis journey, treatment barriers, and real-world patient behavior
- Evaluate creators for authenticity, compliance alignment, storytelling style, and audience demographics
- Build long-term frameworks for community partnerships, not one-off posts
Content & Audience Strategy
- Develop content strategies that meet patient needs, emotional states, and health literacy levels
- Review audience targeting, platform strategy, and campaign sequencing
- Guide brands on narrative tone, storytelling angles, and symptom-driven search behavior
- Assist in building social strategy pillars across TikTok, Instagram, YouTube, and podcasts
Patient Insight & Thought Leadership
- Host moderated patient insight groups (3–5 patients or caregivers) for real-world message testing
- Extract emotional drivers, unmet needs, and content opportunities from live feedback
- Provide written insight reports, trend summaries, and patient-centric recommendations
- Build thought leadership strategies for founders, physicians, and brand executives
- Assist with positioning leaders as trusted, credible voices in the patient community
Community Building & Collaborative Initiatives
- Guide the creation of patient collaboratives, data-driven communities, or genomics-focused groups
- Shape partnership models between patient orgs, HCP leaders, and advocacy groups
- Help brands identify the right partners for community-driven research or storytelling efforts
Content Creation & Amplification
- Create short-form educational content tailored to real patient needs and platform algorithms
- Co-create video content with your team (education, storytelling, campaigns, or launch support)
- Host live Q&A sessions, insight discussions, or “Ask a Patient” or hosted interviews with your team segments
- Offer amplification through Ilana’s own channels (150K+ reach), if part of your package
Interested in seeing rates and packages? Reach out to:
Ilana Jacqueline
📧 IlanaWrites@gmail.com
🌐 www.ilanajacqueline.com