This is what working with me actually looks like.

— a real founder, a real 11:47pm voice memo, and the part of the work nobody puts on an org chart.

The Two Founders I Work With

Most founders fall into one of two camps. Both need the same outcome — a credible, sustainable public presence that drives the business — but they need very different support to get there.

Either way, the work is the same: build a public brand that’s strategic, sustainable, and unmistakably authentic. Only the spokesperson changes.

I don’t teach founders how to fake confidence on camera. I help them find their confidence — and get excited to press record.

There’s no shortage of PR coaches who’ll hand you a script. No shortage of branding agencies who’ll build you a persona. Most of them produce founders who sound like every other founder. That’s not the work. The work is excavation — finding the way you actually talk about what you’re building, the metaphors you reach for, the stories you can’t help telling at dinner. Then building a public presence around that. Because audiences — especially patient and mission-driven audiences — can smell a script from a mile away. And once they smell it, they don’t come back.

Who I Work With

The founders I work with are usually building something that matters to a community that’s been overlooked, dismissed, or underserved by mainstream healthcare. Some patterns I see across my best clients:

• Founders building for patient communities who’ve been told their pain isn’t real — autoimmune, chronic illness, rare disease, mold illness, ME/CFS, POTS, MCAS, Long COVID
• Patient-founders whose origin story is the disease they’re solving for
• Healthcare and mission-driven companies past initial product-market fit but pre-CMO — typically Seed through Series A, with revenue and a small team
• Founders who care more about credibility than reach — they want a body of work they’ll be proud of in ten years, not viral hits today
• Healthcare attorneys, advocacy nonprofits, and mission-driven service businesses who serve patient communities directly and need help building trust at scale

If that’s you — or someone you know — let’s talk.

How I Work

A comprehensive suite of strategic, creative, and community-led support — customized to where you are, what you’re building, and which path you’re on.

Case Study: A Patient Founder Building for Her Community

The Situation:

A founder building a company for patients like her had a clear mission and zero appetite for fronting her brand alone. She knew that being the face of her brand across TikTok, Instagram, and YouTube was important — but she also felt great concern for burnout and public scrutiny.

The Approach:

In our initial strategy session, we realized the best thing for the company wasn’t sacrificing her mental health for views, but instead securing the company’s true messaging and finding influencers who reflected her values, story, and challenges. We explored thought leadership opportunities that made her both excited and comfortable — while also developing marketing that leaned more heavily on the patients her products were created for.

The Result:

A founder who built a public presence on her own terms — without sacrificing her wellbeing or her message. A company with a credible, growing brand voice carried by a thoughtful mix of the founder’s own thought leadership and patient and provider creators reflecting the community the product serves. An engagement that has evolved from “social strategy” into a true strategic partnership across hiring, product, and long-term planning. Available as a live reference for serious inquiries.

More Than a Decade of Dedication to Healthcare & Advocacy

• 15+ years in patient advocacy and healthcare marketing leadership
• 170K+ engaged followers across TikTok, Instagram, Facebook, LinkedIn, and YouTube
• Cast patient influencers in campaigns for 150+ pharmaceutical brands, including Nurtec, Benlysta, Dupixent, Keytruda, and Cabenuva
• 10M+ organic views on patient education content
• Best-selling author with an exclusive audiobook deal with Audible
• Featured by Dr. Phil, Cosmopolitan, Publisher’s Weekly, and CareTalk Podcast

I bridge authenticity and compliance — without sacrificing either. Through my work as a senior agency director within top influencer marketing firms, I have had the privilege of recruiting patient and HCP influencers for many major pharmaceutical campaigns, including:

Engagement Tiers

Three monthly retainer tiers built as a ladder. Each tier includes everything in the tier below it. Pricing and full scope shared during our discovery call.

Project-based add-ons available at any tier — insight groups, full strategy builds, product QA reports, and content creation. Details shared on request.

How We Start

I take on a small number of long-term partners at a time. Availability is limited.

If you’re looking for an agency that takes on dozens of accounts, or a coach who’ll hand you a script and disappear — I’m not your person. If you’re looking for someone who’ll stay in the room while you build, let’s talk.

Let’s Build Something Founders Actually Trust

I work with established companies and early-stage founders alike — because the work of building a public brand with integrity isn’t reserved for companies with the biggest budgets. It’s reserved for the ones who care about getting it right.

📧 IlanaWrites@gmail.com 🌐 www.ilanajacqueline.com 💼 Or send a direct message on LinkedIn: https://www.linkedin.com/in/ilanajacqueline/

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