Latest Blog Posts
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Selling Sequencing to the Desperate
Somewhere right now, a mother is draining her retirement account trying to figure out why her child is in pain. That is the market. I know because I’ve lived adjacent to it for years. In my twenties, I participated in clinical genetic research. Not the glossy influencer version of “genetic…
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Get Paid When You’re Hospitalized
Disclaimer: This guide is not sponsored, not commissioned, and I don’t sell Aflac policies. I’m simply a patient who has personally benefited from them—and I think more patients should know this option exists. My Personal Story (a.k.a. Why I’ll Never Skip Aflac Again) When I was a kid, hospital stays…
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A Tale of Two Patients
I want to tell you the story of two patients. The first is your spouse. The healthy one. The one who sees a doctor once a year for psoriatic arthritis, has been on the same medication for a decade, and has never once logged into MyChart. Not to book an…
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Move Fast, Break Patients?
Move fast and break things– until the patient is the thing. Faster builds.Faster launches.Faster claims. AI has taken healthcare from 0 to 100 almost overnight.And honestly? It’s impressive. But there’s something I keep seeing over and over again: The faster the build…the faster the apology. “We didn’t mean it like…
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How Not to Engage an Influencer
As a patient influencer, I get emails every day from companies interested in collaborating. And ya’ll are sometimes getting off on the wrong foot entirely. Like holy cow. Here’s some simple tips for companies, publicists, and marketers looking to engage an influencer of any size for a brand partnership. Let’s…
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Will You Disappoint Them, Founder?
Your investors trust you.Your team trusts you.The deck makes sense. But none of them can tell you whether patients will. Healthcare credibility isn’t decided in conference rooms.It’s decided in comment sections. Before you launch.Before you scale.Before AI becomes part of the narrative. There is one question worth asking:Where will trust…