Latest Blog Posts
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You’re Prescription Costs HOW MUCH!? A Patient Guide
BIG NEWS in GLP-1 & Medicare! Worth watching how this actually lands for patients. A coverage pathway that runs through retrospective prior authorization still puts the documentation burden on the clinician and the uncertainty on the patient — you don’t know if you’re covered until after you’re prescribed. Access on…
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Plasma: Global Patient Survey
Behind every dose is a donor. I’ll never know the names of the strangers whose plasma keeps me alive — but this is for them, and for every patient who depends on a plasma-derived medicine. There’s a first-of-its-kind global survey asking what we actually know about where our medicine comes…
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AI Is a Double-Edged Tool in the Exam Room — 40 Patients Told Me Why
There is no shortage of opinions about AI in healthcare. There’s the hype — AI will diagnose us all and fix a broken system. And there’s the backlash — it hallucinates, it’s dangerous, keep it away from medicine. What I couldn’t find anywhere was the voice in the middle: the…
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Why Medical Malpractice Firms Are Losing Clients to Silence
If you’re a medical malpractice attorney, your competition isn’t other firms. It’s the silence. Every day, patients who were genuinely harmed decide not to call anyone. Not because they don’t have a case — but because they don’t know they have one. Because they assume every lawyer is a shark.…
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Media Avoidance: bringing vulnerable brilliance out of the hesitant founder
There’s nothing my husband and I love more than being home. Before anything social, we bargain with each other like hostages. “What if I said my car broke down?” “What if we suddenly came down with a terrible head cold?” “Do I really have to go?” And every time, we…
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Selling Sequencing to the Desperate
Somewhere right now, a mother is draining her retirement account trying to figure out why her child is in pain. That is the market. I know because I’ve lived adjacent to it for years. In my twenties, I participated in clinical genetic research. Not the glossy influencer version of “genetic…