Latest Blog Posts
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Media Avoidance: bringing vulnerable brilliance out of the hesitant founder
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There’s nothing my husband and I love more than being home. Before anything social, we bargain with each other like hostages. “What if I said my car broke down?” “What if we suddenly came down with a terrible head cold?” “Do I really have to go?” And every time, we…
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Selling Sequencing to the Desperate
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Somewhere right now, a mother is draining her retirement account trying to figure out why her child is in pain. That is the market. I know because I’ve lived adjacent to it for years. In my twenties, I participated in clinical genetic research. Not the glossy influencer version of “genetic…
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Get Paid When You’re Hospitalized
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Disclaimer: This guide is not sponsored, not commissioned, and I don’t sell Aflac policies. I’m simply a patient who has personally benefited from them—and I think more patients should know this option exists. My Personal Story (a.k.a. Why I’ll Never Skip Aflac Again) When I was a kid, hospital stays…
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A Tale of Two Patients
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I want to tell you the story of two patients. The first is your spouse. The healthy one. The one who sees a doctor once a year for psoriatic arthritis, has been on the same medication for a decade, and has never once logged into MyChart. Not to book an…
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Move Fast, Break Patients?
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Move fast and break things– until the patient is the thing. Faster builds.Faster launches.Faster claims. AI has taken healthcare from 0 to 100 almost overnight.And honestly? It’s impressive. But there’s something I keep seeing over and over again: The faster the build…the faster the apology. “We didn’t mean it like…
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How Not to Engage an Influencer
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As a patient influencer, I get emails every day from companies interested in collaborating. And ya’ll are sometimes getting off on the wrong foot entirely. Like holy cow. Here’s some simple tips for companies, publicists, and marketers looking to engage an influencer of any size for a brand partnership. Let’s…