Category: Uncategorized
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A Tale of Two Patients
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I want to tell you the story of two patients. The first is your spouse. The healthy one. The one who sees a doctor once a year for psoriatic arthritis, has been on the same medication for a decade, and has never once logged into MyChart. Not to book an…
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Move Fast, Break Patients?
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Move fast and break things– until the patient is the thing. Faster builds.Faster launches.Faster claims. AI has taken healthcare from 0 to 100 almost overnight.And honestly? It’s impressive. But there’s something I keep seeing over and over again: The faster the build…the faster the apology. “We didn’t mean it like…
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How Not to Engage an Influencer
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As a patient influencer, I get emails every day from companies interested in collaborating. And ya’ll are sometimes getting off on the wrong foot entirely. Like holy cow. Here’s some simple tips for companies, publicists, and marketers looking to engage an influencer of any size for a brand partnership. Let’s…
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Will You Disappoint Them, Founder?
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Your investors trust you.Your team trusts you.The deck makes sense. But none of them can tell you whether patients will. Healthcare credibility isn’t decided in conference rooms.It’s decided in comment sections. Before you launch.Before you scale.Before AI becomes part of the narrative. There is one question worth asking:Where will trust…
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Medical Gaslighting Chatbots
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If you can teach your AI Chatbot not to medically gaslight women — you’ll win. Your prize? An entire cohort of patients so desperate for care they’d rather risk misinformation, fear, and alarm if it means hearing the first voice that looks at their symptoms without bias—and actually takes them…